OUR SOLUTION TO

BUSINESS MODEL CREATION

CHALLENGE DESCRIPTION

Creating a new business model to become more competitive on your market

Creating a new business model is not easy, besides all the tools that have been published and disseminated in the last years and that became famous and very much used. In any case, if you are considering a new business model, either if you are an established or a start-up business, you need to address different topics, and from those you shall create a model that is going to match your strategy and what you are planning to do. Such exercise is a real strategising activity where you build up the way your business will run, your product or service will be proposed to customers and about the whole ecosystem that will be around you.

PROBLEM

You are planning to build a new model for your business, and are struggling in understanding from where to start.

RECURRING QUESTIONS

  • From where I should start for building my business model?
  • Do I need to use just one tool?
  • Is it easy to modeling a business?

OUR SOLUTION

STEP 0: understand where you are (a preliminary analysis)

GAME #0.1

SCENARIO DECK

Scenario Deck

This serious game helps you in clearly understanding your current scenario, or the one your company is aiming to compete in.

GAME #0.2

ECOSYSTEM DECK

Ecosystem Deck

This serious game helps you in identifying your stakeholders and understand what are their stakes, what is their influence, and how to involve them in some of the strategic decisions you are going to take.

GAME #0.3

CARDS

Challenge Kit

This cards deck will help you in challenging figuring out if what you prototyped is indeed right or not, or if there is something else you should know and deep dive.

GAME #0.4

SSWWOT DECK

SSWWOT Deck

This serious game helps you in thoroughly analysing your business ecology, which means the full network of customers, suppliers and partners; identifying your business ecosystem’s strengths and weaknesses, as well as any opportunity and threat coming from the macro-environment.

then you can build your own business model

STEP 1: build your customer segments and the target customers

GAME #1.1

SEGMENTATION DECK

Segmentation Deck

This serious game helps you in making a thorough market segmentation, in order to identify the customers to target.

GAME #1.2

AFFINITY DECK

Affinity Deck

This serious game helps you in deep diving the market segmentation with a full customer profiling, going beyond a simple empathy map and analysing the qualitative aspects of your segment.

GAME #1.3

EXPERIENCE JOURNEY DECK

Experience Journey Deck​

This serious game helps you analysing the full customer journey to understand how your customer behaves. You will build the entire customer lifecycle in order to identify the touch-points and how to exploit them.

STEP 2: build your value proposition for the customer segments

GAME #2

PROPOSITION JOURNEY DECK

Proposition Journey Deck​

This serious game will help you in creating a full value proposition to satisfy your customer’s needs, detailed over 3 different layers of propositions: core, extended and effective. In this case you can use the game for building the full proposition for your customer segments.

STEP 3: build your channels to reach the customer

GAME #3

DELIVERY JOURNEY DECK

Delivery Journey Deck

This serious game will help you with a clear understanding of how to review your strategic tactics to interact with your customer, and bring to them the right value you offer.

STEP 4: build how you are going to create a relationship with the customer

GAME #4

DELIVERY JOURNEY DECK

Delivery Journey Deck

This serious game will help you with a clear understanding of how to review your strategic tactics to interact with your customer, and bring to them the right value you offer.

STEP 5: build your revenue stream

GAME #5

FLOW DECK

Flow Deck

This serious game will help you in making a thorough analysis of your cost structure and your revenue model. In this case you can use just one part of the game to define how are you going to generate revenues.

STEP 6: build your structure and identify your resources

GAME #6.1

VALUE DECK

Value Deck

This serious game will help you in understanding your ecosystem and who are your stakeholders; in defining the real value you bring to customers via your proposition, and the impact on your business, your market and your resources.

GAME #6.2

ACTION DECK

Action Deck

This serious game will help you in linking your activities with the resources you have in place. In this case you can work mainly on the part that is helping you in defining what are your key resources that you can leverage and exploit.

STEP 7: build your plan for the activities to be done by your business

GAME #7.2

ACTION DECK

Action Deck

This serious game will help you in linking your activities with the resources you have in place. In this case you can work mainly on the part that is helping you in defining the activities, and you can also deep dive into a preliminary action plan.

STEP 8: build your structure of partners

GAME #8.1

VALUE DECK

Value Deck

This serious game will help you in understanding your ecosystem and who are your stakeholders; in defining the real value you bring to customers via your proposition, and the impact on your business, your market and your resources.

GAME #8.2

ACTION DECK

Action Deck

This serious game will help you in linking your activities with the resources you have in place. Also in this case you can work mainly on the part that is helping you in defining who are your key partners and which activities they have to do for your business.

STEP 9: build your cost structure

GAME #9

FLOW DECK

Flow Deck

This serious game will help you in making a thorough analysis of your cost structure and your revenue model. In this case you can use just one part of the game to define what is your cost structure.

About The Experience

56 to 60 hours*

is the time you need

from 2 to 12*

participants to the activities

max of 15*

workshops

* be aware that the timing, the number of players and the amount of workshops for this exercise could notably vary depending on the activities and how deep you want to go in the analysis and in building your model

Game Cases

Just check which companies and organisations played with us and used our games

Ermoli srl

This team has totally reworked the sales strategy in order to be more customer centric, and bring the right value to each and every customer they have in their portfolio.

Company name

short abstract