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Return To ShopCHALLENGE DESCRIPTION
Focusing on a new communication (or distribution) strategy to reach your customers
You are a great company that is always looking at the best ways to reach your customers. Of course, this is a "two fold" activity, because on one side there is the focus on communication towards them, and on the other there is the way you reach them (i.e. by means of which channels). Therefore, you need to think about a new strategy that can adapt your communication, and/or distribution, on the different customers' target, by understanding how they behave and purchase.
PROBLEM
Your are struggling with finding the best way to reach your customers and communicate to them. Therefore, you need to find a new strategy to be more effective on the way you bring your value proposition to customers.
RECURRING QUESTIONS
- How could I be more effective on communication?
- Why my customers do not know me?
- How could I bring value to them?
- Is my value proposition clearly communicated?
THE JOURNEY
OUR SOLUTION
GAME #1
Segmentation Deck
This serious game helps you in making a thorough market segmentation, in order to identify the customers to target.
GAME #2
Affinity Deck
This serious game helps you in deep diving the market segmentation with a full customer profiling, going beyond a simple empathy map and analysing the qualitative aspects of your segment.
GAME #3
Experience Journey Deck
This serious game helps you in analysing the full customer journey, and in understanding how your customer behaves.
GAME #4
Delivery Journey Deck
This serious game will help you with a clear understanding of how to review your strategic tactics to interact with your customer, and bring to them the right value you offer.
GAME #5
Ideation Deck
This serious game will help you to brainstorm and understand what to do when the customers approach your business, and what are the main actions to take to convince them to buy your product or service.
About The Experience
18 to 20 hours
is the time you need
from 2 to 12
participants to the activities
max of 5
workshops
Game Cases
Just check which companies and organisations played with us and used our games
Ermoli srl
This team has totally reworked the sales strategy in order to be more customer centric, and bring the right value to each and every customer they have in their portfolio.
Company name
short abstract