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Return To ShopCHALLENGE DESCRIPTION
Define new strategies to compete in a changing maket
You are noticing something is changing in your market and are detecting some so-called weak signals that could impact your business. Your customer base is also changing, as well as the way they purchase. The "outside world" is also changing (pandemics, technologies, trends, digitalisation, etc.) You need to definitely understand how to adapt to such new scenario, and define how to keep competing in this market. There is no other way than adopting a dynamic strategy to respond to such changes as fastest as possible.
COVID-19 PANDEMIC DISRUPTION SOLUTION
This journey is typically applying to all those businesses that suffered from the disruptions caused by the COVID-19 pandemic.
PROBLEM
Due to some different reasons your market is changing and you do not get the real grasp on it, yet. You just know something is changing, and you struggle with the need to detect what is going on, and adapt to these changes as soon as possible to keep the pace.
RECURRING QUESTIONS
- What is going on the market?
- How could I detect what is changing?
- Do we know why our customers are changing their behaviours?
- How can I keep competing with my business?
THE JOURNEY
OUR SOLUTION
GAME #1
Ecosystem Deck
This serious game helps you in identifying your stakeholders and understand what are their stakes, what is their influence, and how to involve them in some of the strategic decisions you are going to take.
GAME #2
SSWWOT Deck
This serious game helps you in thoroughly analysing your business ecology, which means the full network of customers, suppliers and partners; identifying your business ecosystem’s strengths and weaknesses, as well as any opportunity and threat coming from the macro-environment.
GAME #3
Value Deck
This serious game will help you in understanding your ecosystem and who are your stakeholders; in defining the real value you bring to customers via your proposition, and the impact on your business, your market and your resources.
GAME #4
Business ID Deck
This serious game helps you in building the real essence of your business identity (vision, mission and values), in order to be even more able to communicate it to your customers.
GAME #5
Segmentation Deck
This serious game helps you in making a thorough market segmentation, in order to identify the customers to target.
GAME #6
Affinity Deck
This serious game helps you in deep diving the market segmentation with a full customer profiling, going beyond a simple empathy map and analysing the qualitative aspects of your segment.
GAME #7
Experience Journey Deck
This serious game helps you in analysing the full customer journey, and in understanding how your customer behaves.
GAME #8
Proposition Journey Deck
This serious game will help you in creating a full value proposition to satisfy your customer’s needs, detailed over 3 different layers of propositions: core, extended and effective.
GAME #9
Brand DNA Deck
This serious game will help you in building a full brand analysis to understand how to re-imagine your brand and have it to stick with your customers.
GAME #10
Flow Deck
This serious game will help you in making a thorough analysis of your cost structure and your revenue model.
About The Experience
42 to 46 hours
is the time you need
from 3 to 12
participants to the activities
max of 11
workshops
Game Cases
Just check which companies and organisations played with us and used our games
Company name
short abstract
Company name
short abstract