You are noticing something is changing in your market and are detecting some so-called weak signals that could impact your business. Your customer base is also changing, as well as the way they purchase. The "outside world" is also changing (pandemics, technologies, trends, digitalisation, etc.) You need to definitely understand how to adapt to such new scenario, and define how to keep competing in this market. There is no other way than adopting a dynamic strategy to respond to such changes as fastest as possible.
This journey is typically applying to all those businesses that suffered from the disruptions caused by the COVID-19 pandemic.
Due to some different reasons your market is changing and you do not get the real grasp on it, yet. You just know something is changing, and you struggle with the need to detect what is going on, and adapt to these changes as soon as possible to keep the pace.
is the time you need
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