OUR SOLUTION TO

COMPETING IN A CHANGING MARKET

CHALLENGE DESCRIPTION

Define new strategies to compete in a changing maket

You are noticing something is changing in your market and are detecting some so-called weak signals that could impact your business. Your customer base is also changing, as well as the way they purchase. The "outside world" is also changing (pandemics, technologies, trends, digitalisation, etc.) You need to definitely understand how to adapt to such new scenario, and define how to keep competing in this market. There is no other way than adopting a dynamic strategy to respond to such changes as fastest as possible.

COVID-19 PANDEMIC DISRUPTION SOLUTION

This journey is typically applying to all those businesses that suffered from the disruptions caused by the COVID-19 pandemic.​

PROBLEM

Due to some different reasons your market is changing and you do not get the real grasp on it, yet. You just know something is changing, and you struggle with the need to detect what is going on, and adapt to these changes as soon as possible to keep the pace.

RECURRING QUESTIONS

  • What is going on the market?
  • How could I detect what is changing?
  • Do we know why our customers are changing their behaviours?
  • How can I keep competing with my business?

THE JOURNEY

Competing Changing Market Solution

OUR SOLUTION

GAME #1

ECOSYSTEM DECK

Ecosystem Deck

This serious game helps you in identifying your stakeholders and understand what are their stakes, what is their influence, and how to involve them in some of the strategic decisions you are going to take.

GAME #2

SSWWOT DECK

SSWWOT Deck

This serious game helps you in thoroughly analysing your business ecology, which means the full network of customers, suppliers and partners; identifying your business ecosystem’s strengths and weaknesses, as well as any opportunity and threat coming from the macro-environment.

GAME #3

VALUE DECK

Value Deck

This serious game will help you in understanding your ecosystem and who are your stakeholders; in defining the real value you bring to customers via your proposition, and the impact on your business, your market and your resources.

GAME #4

BUSINESS ID DECK

Business ID Deck

This serious game helps you in building the real essence of your business identity (vision, mission and values), in order to be even more able to communicate it to your customers.

GAME #5

SEGMENTATION DECK

Segmentation Deck

This serious game helps you in making a thorough market segmentation, in order to identify the customers to target.

GAME #6

AFFINITY DECK

Affinity Deck

This serious game helps you in deep diving the market segmentation with a full customer profiling, going beyond a simple empathy map and analysing the qualitative aspects of your segment.

GAME #7

EXPERIENCE JOURNEY DECK

Experience Journey Deck

This serious game helps you in analysing the full customer journey, and in understanding how your customer behaves.

GAME #8

PROPOSITION JOURNEY DECK

Proposition Journey Deck​

This serious game will help you in creating a full value proposition to satisfy your customer’s needs, detailed over 3 different layers of propositions: core, extended and effective.

GAME #9

BRAND DNA DECK

Brand DNA Deck

This serious game will help you in building a full brand analysis to understand how to re-imagine your brand and have it to stick with your customers.

GAME #10

FLOW DECK

Flow Deck

This serious game will help you in making a thorough analysis of your cost structure and your revenue model.

About The Experience

42 to 46 hours

is the time you need

from 3 to 12

participants to the activities

max of 11

workshops

Game Cases

Just check which companies and organisations played with us and used our games

Company name

short abstract

Company name

short abstract