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Return To ShopCHALLENGE DESCRIPTION
Analysing a full customer experience when entering a physical/digital/phygital place
As a customer centric company, whether you operate either the B2B or B2C sector, you are selling products or services to a customer, meaning to a real person. Therefore, you need yo understand what is the experience your customer does, when approaching your business online or offline. Understanding the way your customers behave it is essential to build your own value proposition and sales strategy.
PROBLEM
You struggle with your own value proposition and in bringing the right value to your customers. One of the major pitfalls is to know how your customer behaves in approaching your business, in getting to know who you are and what you can do for them and, of course, where and how to purchase your product.
RECURRING QUESTIONS
- Why customers do not enter my (e-)shop?
- What is my customer “life-cycle”?
- How do I know how my customers buy?
- How can I reach my customers?
- How could I identify the main touch points with my customer?
THE JOURNEY
OUR SOLUTION
GAME #1
Experience Journey Deck
This serious game helps you analysing the full customer journey to understand how your customer behaves. You will build the entire customer lifecycle in order to identify the touch-points and how to exploit them.
GAME #2
Ideation Deck
This serious game will help you to brainstorm and understand what to do when the customers approach your business, and what are the main actions to take to convince them to buy your product or service.
then you have two options to follow
option 1
GAME #3.1
Proposition Journey Deck
This serious game will help you in creating a full value proposition to satisfy your customer’s needs, detailed over 3 different layers of propositions: core, extended and effective.
option 2
GAME #3.2
Delivery Journey Deck
This serious game will help you with a clear understanding of how to review your strategic tactics to interact with your customer, and bring to them the right value you offer.
and a final challenge to "stress" your prototype
GAME #4
Touchpoint Kit
This cards deck will help you in defining the touch points with your customer, and enable you to become more effective on your strategy.
About The Experience
16 to 18 hours
is the time you need
from 2 to 10
participants to the activities
max of 4
workshops
Game Cases
Just check which companies and organisations played with us and used our games
Company name
short abstract
Company name
short abstract