OUR SOLUTION TO

A MARKET SEGMENTATION

CHALLENGE DESCRIPTION

(Re)Define your market segmentation

Your company is facing a change in the market, therefore you need to (re)think about how your market is segmented. You are always looking at providing with the best solutions possible to your customers, but customers could change along the way, and so you have.

PROBLEM

Looking at your market and thinking about how to segment it could be vital for your future strategies. You struggle with defining how your market is segmented, and which customers lays in which segment.

RECURRING QUESTIONS

  • Is my market segmentation still valid?
  • How customers represent a segment?
  • Which customer goes in which segment?
  • Do I need to approach them differently?
  • How can I understand them better?

THE JOURNEY

Market Segmentation Solution

OUR SOLUTION

GAME #1

SCENARIO DECK

Scenario Deck

This serious game helps you in clearly understanding your current scenario, or the one your company is aiming to compete in.

GAME #2

SEGMENTATION DECK

Segmentation Deck

This serious game helps you in making a thorough market segmentation, in order to identify the customers to target.

GAME #3

AFFINITY DECK

Affinity Deck

This serious game helps you in deep diving the market segmentation with a full customer profiling, going beyond a simple empathy map and analysing the qualitative aspects of your segment.

GAME #4

IDEATION DECK

Ideation Deck

This serious game will help you to brainstorm and understand what to do when the customers approach your business, and what are the main actions to take to convince them to buy your product or service.

About The Experience

20 to 22 hours

is the time you need

from 2 to 12

participants to the activities

max of 5

workshops

Game Cases

Just check which companies and organisations played with us and used our games

Ermoli srl

This team has totally reworked the sales strategy in order to be more customer centric, and bring the right value to each and every customer they have in their portfolio.

Company name

short abstract