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Affinity Deck
€90 [excluding VAT]
Customer profiling in marketing has never been so serious and playful at the same time. This game will bring you to the next level to fulfill your customer needs, focus on what they want and guide you through a full understanding of them.
Available on back-order
up to 12
engaged players
2 to 4
hours of play
1
level of difficulty
Play everywhere
and choose a quiet and comfortable place, along with a great team of engaged players
Anyone can play
from entrepreneurs and top executives, to managers, senior and junior employees
HOW YOU ARE GOING TO HAVE FUN:
A game to better understand your customers. A very detailed profiling to understand what your customers do, feel, think and say; with a further detailing on their own personality, attitudes and status.
WHY
To profile the customer for:
targeting
competing by better understanding your customers and match their needs and expectations
understanding the gap between what you do and what you want to do
optimising resources, activities and any innovation initiative
WHEN
You need to understand your target, in order to focus your attention on specific clusters (or customers)
You need to better understand how your customer behaves, what they feel, think, do, say and how they are acting
WHAT
You will understand what customers feel, in order to deep dive into their opinions, emotions, fears and hopes
You will discover specific and latent needs to focus our value proposition and match their expectations
You will adopt a neutral approach to customer profiling
OUTCOME
A set of customers’ profiles to work on
A customer profile (or prototype) to focus your offer
A set of hypothesis on how this customer behaves when s/he approaches your business and your offer
| Weight | 0,5 kg |
|---|---|
| Dimensions | 22 × 15 × 5 cm |
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