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Home Deck
AFFINITY DECK
Affinity Card Deck
Affinity Deck Canvas
Shake Up Card Deck
Output Summary Sheet
  • AFFINITY DECK
  • Affinity Card Deck
  • Affinity Deck Canvas
  • Shake Up Card Deck
  • Output Summary Sheet

Affinity Deck

€90 [excluding VAT]

Customer profiling in marketing has never been so serious and playful at the same time. This game will bring you to the next level to fulfill your customer needs, focus on what they want and guide you through a full understanding of them.

Available on back-order

Tags: Customer Needs, Customer Profile, Persona
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Description
PLAYERS

up to 12

engaged players

TIME_1

2 to 4

hours of play

LEVEL OF DIFFICULTY

1

level of difficulty

PLAY EVERYWHERE

Play everywhere

and choose a quiet and comfortable place, along with a great team of engaged players

ANYONE CAN PLAY

Anyone can play

from entrepreneurs and top executives, to managers, senior and junior employees

HOW YOU ARE GOING TO HAVE FUN:

A game to better understand your customers. A very detailed profiling to understand what your customers do, feel, think and say; with a further detailing on their own personality, attitudes and status.

WHY

To profile the customer for:

targeting

competing by better understanding your customers and match their needs and expectations

understanding the gap between what you do and what you want to do

optimising resources, activities and any innovation initiative

WHEN

You need to understand your target, in order to focus your attention on specific clusters (or customers)

You need to better understand how your customer behaves, what they feel, think, do, say and how they are acting

WHAT

You will understand what customers feel, in order to deep dive into their opinions, emotions, fears and hopes

You will discover specific and latent needs to focus our value proposition and match their expectations

You will adopt a neutral approach to customer profiling

OUTCOME

A set of customers’ profiles to work on

A customer profile (or prototype) to focus your offer

A set of hypothesis on how this customer behaves when s/he approaches your business and your offer

Additional information
Weight0.5 kg
Dimensions22 × 15 × 5 cm
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