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Brand DNA Deck
€140
Do you really know your business? Of course! But why don’t you use our gamified approach to (re)define your brand, your mission, your credo and what you communicate to your customers through it?
HOW YOU ARE GOING TO HAVE FUN:
Do you know your business? Of course you do! But, did you ever ask yourself, or your team, why customers love your brand, your products and what you do? Well, this is a gamified approach to (re)define your brand, your vision, your credo and what you communicate to your customers through it. A deck to really go deep into what your brand means and how it is perceived.
WHY
To improve your business positioning
To improve customers’ matching your brand with a specific product (or products)
To enable customers to link the brand to a strategic set of other strong, favourable and unique tangibles and intangibles.
To let your brand stick to customers by means of strategic links
To establish a coherent communication
To enable a link by means of specific images, contents, dynamics and tones of voice.
WHEN
You need to build (or create) your own brand
You have to redefine your brand identity and image
You are willing to stick more to your brand values, culture and personality
You need to position your brand according to what your customer perceive, feel and think about the brand
WHAT
You will:
define brand’s vision and links to original and reference environment and culture
highlight values that are part of and identify your brand
understand what image and functionalities your customers attribute to your brand
identify your brand’s language, essence and personality
OUTCOME
A clear description of cultural elements of your brand within a defined context
A thorough mapping of multi-levels brand values, in order to uniquely characterise your business
A description of your brand positioning in costumes’ minds
A gap analysis between your brand identity and your brand image
An overview of your brand’s personality to establish a better communication with valuable contents
| Weight | 0,5 kg |
|---|---|
| Dimensions | 22 × 15 × 5 cm |
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