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Delivery Journey Deck
€100 [excluding VAT]
In order to define an effective sales and marketing strategy, you need to know how to build customer relationships, and how to communicate effectively through the different channels. This is the only way to deliver the best value to them. And this is the only game to play with!
Available on back-order
up to 12
engaged players
2 to 4
hours of play
2
level of difficulty
Play everywhere
and choose a quiet and comfortable place, along with a great team of engaged players
Anyone can play
from entrepreneurs and top executives, to managers, senior and junior employees
HOW YOU ARE GOING TO HAVE FUN:
How would you create a relationship with your customers? And how would you reach them? This game will help you in creating a clear strategy and action plan to reach your customers, by identifying the best actions to take, the best tools and how to maximise a “touching point”.
WHY
To identify the three main pillars of a channel policy (strategy): sell, communicate, distribute.
To identify, touchpoint by touchpoint, the most effective tactics to create a relationship with the customer
To properly identify the way to communicate and interact with the customer
To focus on your customer along the whole “customer lifecycle”
WHEN
You need to understand how to approach the customer, to communicate with him/her, and bring the best value proposition
You need to move from strategy to tactics to properly approach the customer
WHAT
You will:
List a set of tactics to communicate with your customer
Create a full and detailed plan to execute your strategy and properly approach the customer
OUTCOME
An overview of all the tactics to approach your customer
A detailed set of potential actions to connect and interact with your customer
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| Weight | 0,5 kg |
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| Dimensions | 22 × 15 × 5 cm |
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