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Experience Journey Deck
€100
Try to be in the shoes of your customers and analyse how they buy with a full customer journey map with the main touchpoints. This will be the winning point for differentiating your own offer. This game will help in analysing any journey: in a physical or digital shop, in a mixed phygital environment, in a B2B as well as in a B2C context. You just need to play!
up to 12
engaged players
2 to 4
hours of play
2
level of difficulty
Play everywhere
and choose a quiet and comfortable place, along with a great team of engaged players
Anyone can play
from entrepreneurs and top executives, to managers, senior and junior employees
HOW YOU ARE GOING TO HAVE FUN:
Do you really know how your customer behaves when purchasing your product or service? This game will help you in recreating a thorough experience of your customer by analysing activities, goals, expectations, attitudes, emotions, gains and pains along the full journey.
WHY
To map every interaction moment (actual and potential) between your business and customers
To understand what is critical before and after the purchase
To identify when a customer decides to purchase and when that really happens
To understand the match between expectations and real value
To come closer to customer experience by looking at it by different points of view
WHEN
You need to understand your customers and how they buy
You want to understand what is your customers journey and their experience across it
You are looking for the main touch points between your company and your customers
You are (re-)thinking to a new value proposition, or a new channel policy
WHAT
You will:
Start from the customer’s needs as the spark of the full journey
Identify all the steps a customer makes across the whole customer life cycle
Highlight all activities, objectives and emotions for each step
OUTCOME
An extensive map of all touchpoints to understand where is your company, where it should be and where it must be in the journey
By this overview you will learn, and identify, where to improve, how and which kind of marketing, sales, communication, distribution actions you should take to better offering your product/service
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| Weight | 0,5 kg |
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| Dimensions | 22 × 15 × 5 cm |
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