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Home Deck
SEGMENTATION DECK
SEGMENT Drop Sheet
SEGMENTATION Sheet
Segmentation Card Deck
Shake Up Card Deck
MIRROR sheet
TRASH Sheet
Output Summary Sheet
  • SEGMENTATION DECK
  • SEGMENT Drop Sheet
  • SEGMENTATION Sheet
  • Segmentation Card Deck
  • Shake Up Card Deck
  • MIRROR sheet
  • TRASH Sheet
  • Output Summary Sheet

Segmentation Deck

€100 [excluding VAT]

Whatever you do, you need to understand your market, and how your customers behave. So you must play with this game to identify your customer segmentation, how such segments are structured and how you can be more effective in approaching them.

Available on back-order

Tags: Customer Segmentation, Customer Segments
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Description
PLAYERS

up to 12

engaged players

TIME_1

4 to 6

hours of play

LEVEL OF DIFFICULTY

3

level of difficulty

PLAY EVERYWHERE

Play everywhere

and choose a quiet and comfortable place, along with a great team of engaged players

ANYONE CAN PLAY

Anyone can play

from entrepreneurs and top executives, to managers, senior and junior employees

HOW YOU ARE GOING TO HAVE FUN:

Knowing your customer is of utmost importance in your marketing and sales strategy, as well as in the execution phase. This game helps your business in qualitatively analyse the different market segments, which means all the main actors with whom your company usually interacts (suppliers, customers, stakeholders, competitors, partners, influencers, agents, retailers, etc.)

WHY

To segment the market for guiding the new product (service) development activities

To (re-)define the new communication strategy

To choose new distribution channels

WHEN

You need to understand how your market is and segment it

You are looking for a better understanding on your customers

You need to define a better communication strategy and how to differentiate it across the different distribution channels

WHAT

You will:

Use psychographic and behavioural variables for your customer (or cluster of customers)

Link the main variables to understand better you customers specs

Aggregate the main variables to «prototype» a customer profile draft

 

 

OUTCOME

A map of the main variables that characterise your customers

A segmentation of your market by “customer typology”

A set of customers’ segments

What is inside
  • 1 Working Canvas
  • Instructions
  • 4 Card Decks
  • 1 TRASH Sheet
  • 1 MIRROR Sheet
  • 1 OUTPUT SUMMARY Sheet
  • 1 Checklist Card
Additional information
Weight0.5 kg
Dimensions22 × 15 × 5 cm
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