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Segmentation Deck
€100
Whatever you do, you need to understand your market, and how your customers behave. So you must play with this game to identify your customer segmentation, how such segments are structured and how you can be more effective in approaching them.
up to 12
engaged players
4 to 6
hours of play
3
level of difficulty
Play everywhere
and choose a quiet and comfortable place, along with a great team of engaged players
Anyone can play
from entrepreneurs and top executives, to managers, senior and junior employees
HOW YOU ARE GOING TO HAVE FUN:
Knowing your customer is of utmost importance in your marketing and sales strategy, as well as in the execution phase. This game helps your business in qualitatively analyse the different market segments, which means all the main actors with whom your company usually interacts (suppliers, customers, stakeholders, competitors, partners, influencers, agents, retailers, etc.)
WHY
To segment the market for guiding the new product (service) development activities
To (re-)define the new communication strategy
To choose new distribution channels
WHEN
You need to understand how your market is and segment it
You are looking for a better understanding on your customers
You need to define a better communication strategy and how to differentiate it across the different distribution channels
WHAT
You will:
Use psychographic and behavioural variables for your customer (or cluster of customers)
Link the main variables to understand better you customers specs
Aggregate the main variables to «prototype» a customer profile draft
OUTCOME
A map of the main variables that characterise your customers
A segmentation of your market by “customer typology”
A set of customers’ segments
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| Weight | 0,5 kg |
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| Dimensions | 22 × 15 × 5 cm |
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